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City of Surrey Unveils New Logo

May 26, 2008

Over 300 people gathered outside Surrey City Hall today to attend a ceremony to unveil the City's new logo.

The logo provides a more friendly and inviting graphic than the previous coat-of-arms logo typical of many other cities, and strikes a balance between the exciting future of a progressive and dynamic City balanced in harmony with green spaces, parks, and open areas characterized by the City's rural landscape. The supporting tagline accompanying the logo is "the future lives here".

"Its exciting to be unveiling a new look for Surrey," said Mayor Dianne Watts on behalf of Council. "We feel our new logo and tagline message jointly capture the energy, vibrancy and excitement of a forward thinking World-Class City like Surrey."

The new identity is based on feedback from residents, key stakeholders, and extensive consultant research and analysis. The brand conveys that Surrey is a complete communitywith lots to offer. The branding reflects the City's strength and vitality and reveals Surrey as a City that is progressive, innovative and futuristic.

The new logo will be used to convey a modern, progressive and welcoming visual identity that works alongside the coat of arms reserved and maintained for official usage. The new logo will be adaptable to all City departments and customer service areas including print materials, advertising, City facility and gateway signage, the website and multiple marketing and communication mediums. The logo is also visible on the City's website at


Logo Project contact:

Darryl McCarron
Mgr. Marketing & Communications
City of Surrey