Learn more about the City of Surrey Brand Book and Sub Brand guidelines. 

 

City of Surrey Brand Book

The City of Surrey Brand Book defines the City’s brand, articulates our brand strategy and brings the City’s brand story to life. This overarching document helps ensure consistency and focus across all City communications and provides a guiding framework for content, visual identity, and digital assets.

The Brand Book will be available to stakeholders in 2018 by contacting the Marketing & Web Division at marketing@surrey.ca.

 

Sub Brands

Sub Branding is the term used to describe when a brand creates a subsidiary or secondary brand. The characteristics of a sub brand may be a derivative of the master brand, but may take on a unique name or design elements. Sub branding is used on the website by the discretion of the Marketing and Web Team.